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Intro to Visual Communications - Chapter 4

The content analysis is a system, a methodology, that is used to determine and analyze the content in communication through various of media such as magazines, television, paintings, books, and others. It is using a scientific method to determine, test, and analyze messages for the purpose of understanding social behavior of popular culture and how [...]

Intro to Visual Communication - Chapter 3

Wu Chen (Chinese, 1280-1354), Manual of Ink – Bamboo, 1350, ink on paper, National Palace Museum, Taipei.

Chapter 3 basically describes how the image should be described as someone perceives it focusing mostly on Spatial Organization and media effects that would not apply at this particular still image.

The Perspective category is clearly spotted while observing the [...]

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Intro to Visual Communications - Chapter 1

Wu Chen (Chinese, 1280-1354), Manual of Ink – Bamboo, 1350, ink on paper, National Palace Museum, Taipei.

In the first Chapter of Visual Methodologies: An Introduction to the Interpretation of Visual Materials, Rose describes of how the society changed views especially in Western Society. That is why she argues that Westerns accept visual as the center [...]