Oleksandr Rogalnikov's Weblog

1. Chapter 1 is an introduction to visual methodologies. It shows us that there are ways to study images and break them down to better understand their content and the reactions they produce. Visual methodology allows us to become more than just spectators but it attempts to empower the viewer to critically analyze the image [...]

Wu Chen (Chinese, 1280-1354), Manual of Ink – Bamboo, 1350, ink on paper, National Palace Museum, Taipei.

In comparison to the Audience Studies, Anthropological approach is different in a way that it looks more to the actual materials and settings of the image rather than interviewing the audience. Audience Studies uses approach of interviewing a group [...]

Wu Chen (Chinese, 1280-1354), Manual of Ink – Bamboo, 1350, ink on paper, National Palace Museum, Taipei.

The methodologies that we discussed before mostly ignored the site of the imagery or the place where audience view the image while Audience Studies doesn’t. It means that this discipline focuses more on social qualities of the studied [...]

Wu Chen (Chinese, 1280-1354), Manual of Ink – Bamboo, 1350, ink on paper, National Palace Museum, Taipei.

Discourse Analysis is similar to all analysis because it is also looking for specific details within the composition like text and language that image communicates to the viewer. However it is different to the Content Analysis because it does [...]

Wu Chen (Chinese, 1280-1354), Manual of Ink – Bamboo, 1350, ink on paper, National Palace Museum, Taipei.

Chapter 6 talks about psychoanalysis and methods that are used to decode images. Through this discipline we can find that any image has an effect on the viewer through unconscious mind, sexuality, and human subjectivity. The viewer and his/her [...]